SNP Data Gathering Hypocrisy

Like almost every millennial, Mhairi Black was tweeting nonsense last night. Her target? The very standard Tory operation to gather data on sympathetic voters. Linking to a CCHQ-run website calledGet Brexit Done – Tell your MP to back an election, Black wrote:

“The Tories have launched a data mining website called get-brexit-done.com

Under the giant SEND button there’s then some tiny text explaining that by clicking the giant send button, you’re consenting to CCHQ emailing you everything they’re up to, which seems dubious at best.”

SNP MPs and MSP piled in on the shocking discovery, condemning the non-branded data mining and the emails it sent to remain MPs. The same MPs who, until 2018, were responsible for a website called www.ref.scot – a totally unbranded website bar a tiny sentence at the bottom saying it was promoted by the SNP.

The SNP also have six campaigns running on their own party’s website, which similarly collect your name, email address and postcode once you press SEND. The greatest hypocrisy, however, is the SNP criticising the Tories’ data strategy, when only one year ago they were found out to have been buying data on British voters from NationBuilder for seven years – a company accused by Facebook of violating its users’ privacy.


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Quote of the Day

Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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