The big point of discussion on the Twittersphere today has been over CCHQ’s recent graphic output, with their new choice of garish colours and elaborate fonts. Less so eye-catching, more so eye-watering…

The new memes are being thought up by the party’s new digital gurus Topham & Guerin, brought in by campaign director Isaac Levido off the back of the Australian Tories’ election victory; in which they used deliberately mockable memes and graphics to get people talking. CCHQ’s deliberately less corporate-looking, more light-hearted approach under Boris is getting flack on Twitter. In response to the mockery the party just put out this comic sans font graphic:

Another sign, if one were needed, that the Tory election campaign machine is going to be very different this time round…

UPDATE: CCHQ clearly whipping MPs to spread their new viral graphics…