This week, Boris launched his ‘People’s PMQs’ allowing him to answer the public’s questions directly, in one of many examples of Downing Street getting on top of its PR and Coms operation since the new administration started. The People’s PMQs always looked like an obvious PR win, proved by the Facebook livestream receiving 230,000 views and overwhelmingly positive feedback. 

Guido hears from Downing Street aides that the ‘People’s PMQs’ idea was pitched to Theresa May months ago only for her to reject the proposal. Guido is hardly surprised to discover the Maybot missed what could have been an open PR goal…