Despite 60% of Brits knowing what a think tank is, just 3.74% can name one according to new wonk-focused research by ‘We are Flint’. The Adam Smith Institute comes up trumps as the only think tank with to secure more than 1% recognition. Their meme-filled Twitter account must be paying dividends, they’ve already updated their bio to reflect the findings. They tell Guido:
“The Adam Smith Institute has stood consistently and unashamedly by its principles for over four decades—we’re happy to see that means more people know us than any other research outfit.
“It is not from the benevolence of the butcher, the brewer, or the New Economics Foundation (ranking: 19), that we expect our dinner, but from regards to our own crucial work.
“We might all be guided by the invisible hand but we’d be lying if we said we don’t love being a little more visible than everyone else.”
Despite reaching the heady heights of 1.44% recognition, significantly ahead of runners-up the Fabian Society on just 0.85%, the ASI will be less pleased to hear that the margin of error of the 2,000 person poll is +/- 2.2%. Meaning it’s still entirely possible that literally nobody cares outside of SW1…