As a shocked Australian Labour Party licks its wounds at the unexpected loss of the election, the governing Liberal Party will be giving thanks to Lynton Crosby’s campaign management and polling. Three months ago every “expert” pundit down under expected and predicted Labor to win the general election. Some exit polls today even showed a clear Labour majority. Even as the counts came in Labor refused to concede. CNN eventually reported that “Labor May Have Lost Unlosable Election”.

The messaging was classic Crosby, repeated continually, Australians were posed a simple choice, “Do you want more jobs or more taxes?” Crosby confounded the pollsters when he delivered a majority Conservative government for Cameron in 2015. He’s done it again against the odds for Morrison in Australia. Tory MPs will be wondering as they mull over their future leadership contenders, whether the combo that delivered London for them in 2008 and 2012 can deliver victory for them again in 2022…