Late last night the BBC Press Office told us: “We always have complete and sole responsibility for our editorial output. Our Twenties Takeover is about hearing from younger voices. We’ve worked with HuffPost UK on this project, and we will be hearing a full range of viewpoints throughout the day. We are open to working with other platforms in the future.”
The BBC made the following points:
Pictured above are Lucy Pasha-Robinson and Basia Cummings tweeted out from the 5 Live studio. They are respectively the HuffPost deputy blogs editor and the HuffPost news editor, broadcasting from the 5 Live studio. Basia, according to what Guido heard on 5 Live was in the BBC’s newsroom and was credited as producing “The Takeover”. George Bowden, a HuffPost reporter seems to think he’s also got a say in the BBC’s coverage:
The BBC has the biggest share of every demographic in Britain, including young people by virtue of BBC Radio 1.
In the 2 hours since 06:45 when we started monitoring HuffPost has been namechecked 14 times. Advertising you literally can’t buy on the BBC.
We tried for days to get our own twentysomething journalists involved and the BBC refused our offer of providing some balance to the left-wing HuffPost website.
BBC guidelines state that they must “maintain a clear distinction between advertising and editorial content. There must be no subliminal or surreptitious advertising on any BBC commercial service or in any programme made by a BBC commercial service.” The 14 name checks advertising HuffPost – so far – including on-air presenters directing listeners to the HuffPost website, are clearly in breach of the guidelines. Imagine if the BBC had made a deal with The Sun Online – a website with a young demographic – to promote them all day. There would be an outcry…