The Civil Service seemingly have a deeper aversion to ‘Brexit’ meaning Brexit than might have first appeared. Brexit-watchers will have noticed that official documentation never mentions the word, with officials instead being told to always use the phrase ‘EU Exit.’ One Civil Servant told Guido Brexit has been given the ‘Voldemort’ treatment…

Interestingly they aren’t the first people to avoid the word – Vote Leave also rigorously avoided using the word ‘Brexit’ because it was found to have less positive associations with voters than ‘Leave’. Whatever people want to call it, it doesn’t change the fact that Brexit means Brexit and Leave means Leave…