Information Commissioner Fines Arron Banks £120,000

The Information Commissioner’s Office (ICO) has issued fines totalling £120,000 to an EU referendum campaign and an insurance company for serious breaches of electronic marketing laws and is set to review how both are complying with data protection laws. However this is down from the £135,000 the ICO provisionally announced in £120,000…

The ICO investigation found that Arron Banks’ Leave.EU and Eldon Insurance were closely linked with the result that Leave.EU used Eldon Insurance customers’ details unlawfully to send almost 300,000 political marketing messages. Leave.EU has been fined £15,000 for this breach. The ICO is warning Banks that it is a criminal offence to obstruct an ICO audit or destroy information covered by it and that they plan to go into the joint Leave.EU/Eldon Insurance offices and assess staff and documentation…

They also found that Eldon Insurance carried out two unlawful direct marketing campaigns. The campaigns involved the sending of over one million emails to Leave.EU subscribers without sufficient consent. Leave.EU has been fined £45,000 and Eldon Insurance has been fined £60,000 for the breach. Worth remembering that this was non-political advertising after the referendum – meanwhile the Lib Dems are still under investigation for selling data to the Remain campaign during the referendum…


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Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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