i / Mirror’s Fake Single Market Poll Rubbished

When Guido saw the i splash on a new poll claiming a majority now back single market membership, he foolishly assumed it was a real poll conducted by a polling company that meets the basic British Polling Council rules. Turns out it was an online survey of readers of Johnston Press, Trinity Mirror and Newsquest websites, with no methodology, tables or demographics published. Anthony Wells from YouGov and UK Polling Report is justifiably damning:

The i has actually splashed on their own online survey as if it is a real poll, when in reality it isn’t worth the paper it’s written on. The Mirror at least buried this guff on page 12. How is a survey of readers of three news groups’ websites possibly representative? Total amateur hour masquerading as news…


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