i / Mirror’s Fake Single Market Poll Rubbished

When Guido saw the i splash on a new poll claiming a majority now back single market membership, he foolishly assumed it was a real poll conducted by a polling company that meets the basic British Polling Council rules. Turns out it was an online survey of readers of Johnston Press, Trinity Mirror and Newsquest websites, with no methodology, tables or demographics published. Anthony Wells from YouGov and UK Polling Report is justifiably damning:

The i has actually splashed on their own online survey as if it is a real poll, when in reality it isn’t worth the paper it’s written on. The Mirror at least buried this guff on page 12. How is a survey of readers of three news groups’ websites possibly representative? Total amateur hour masquerading as news…




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Quote of the Day

Trevor Kavanagh’s analysis of the Brexit process…

“Thanks to Mrs May and her useless Chancellor Phil Hammond, this will not come without pain. But we escape with imagination and true British grit or we will be boiled alive.

It means on this centenary Remembrance of our struggle against tyranny, we risk ceding non-military victory in Europe to the undemocratic forces of an unaccountable totalitarian regime.”

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