Facebook Engagement Drop Off Not Seen Here

Mark Zuckerberg’s Facebook algorithm moves in mysterious ways. To Guido’s surprise, checking Facebook’s analytics shows that our engagement levels are actually up since the Zuck announced they will be deprioritising “publisher content which is just passively consumed and not talked about”. The above graphic shows the amount of engagement achieved on the Facebook pages of some of our rivals last week according to Facebook’s publisher insights. Not what many would have expected.

One of Guido’s rivals reckons what this really means is that plain vanilla reporting will be downgraded and news with views will be upgraded. Looks like engaging content is still king…


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Quote of the Day

Scruton reflects on Twitter’s vigilantes…

“We in Britain are entering a dangerous social condition in which the direct expression of opinions that conflict – or merely seem to conflict – with a narrow set of orthodoxies is instantly punished by a band of self-appointed vigilantes. We are being cowed into abject conformity around a dubious set of official doctrines and told to adopt a world view that we cannot examine for fear of being publicly humiliated by the censors. This world view might lead to a new and liberated social order; or it might lead to the social and spiritual destruction of our country. How shall we know, if we are too afraid to discuss it?”

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