Facebook Engagement Drop Off Not Seen Here

Mark Zuckerberg’s Facebook algorithm moves in mysterious ways. To Guido’s surprise, checking Facebook’s analytics shows that our engagement levels are actually up since the Zuck announced they will be deprioritising “publisher content which is just passively consumed and not talked about”. The above graphic shows the amount of engagement achieved on the Facebook pages of some of our rivals last week according to Facebook’s publisher insights. Not what many would have expected.

One of Guido’s rivals reckons what this really means is that plain vanilla reporting will be downgraded and news with views will be upgraded. Looks like engaging content is still king…




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Quote of the Day

Paul Dacre on the Daily Mail’s future support for Brexit…

“…what moves me most are the countless messages from readers worried about whether the Mail will continue its support for EU withdrawal. My answer to them — and others — is unequivocal. Support for Brexit is in the DNA of both the Daily Mail and, more pertinently, its readers. Any move to reverse this would be editorial and commercial suicide.”

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