Mark Zuckerberg’s Facebook algorithm moves in mysterious ways. To Guido’s surprise, checking Facebook’s analytics shows that our engagement levels are actually up since the Zuck announced they will be deprioritising “publisher content which is just passively consumed and not talked about”. The above graphic shows the amount of engagement achieved on the Facebook pages of some of our rivals last week according to Facebook’s publisher insights. Not what many would have expected.

One of Guido’s rivals reckons what this really means is that plain vanilla reporting will be downgraded and news with views will be upgraded. Looks like engaging content is still king…