Eco-warriors at Greenpeace are still claiming wind energy prices have fallen by 50% despite promising the Advertising Standards Authority they would no longer do so. The pressure group was involved in a major green lobby ad campaign promoting wind power fronted by actors Peter Capaldi and Emma Thompson. Posters – including one which went up in Westminster tube station – claimed: “The price paid for electricity from offshore wind farms has fallen by 50% over the last five years.” Wrong – in most cases the prices paid for electricity from the UK’s offshore wind fleet have not fallen at all…
Following an upheld complaint, Greenpeace told the Advertising Standards Authority last month it would no longer make the claim. But a video featuring Emma Thompson holding a giant “50% off” sign next to an offshore wind farm is still being shown on the Greenpeace Facebook page. Thompson claims the non-existent price drop is: “it’s better than the Harrods sale”. The caption reads: “Wow – the cost of offshore wind has HALVED in the last two years!”
A spokesman for the Global Warming Policy Forum, which made the successful complaint, said:
“The ads are deliberately misleading MPs and the wider public into thinking that existing wind farms have been cutting their prices. In fact, the allegedly lower prices are only related to auction bids in so-called Contracts for Difference which apply to tentative future wind projects that will not start generating until 2021/2022 and may in fact never be built — or never generate at these low prices. As a recent study has shown, the capital costs of new offshore wind do not appear to be falling and may even be rising as they move into deeper waters.”
When will Greenpeace keep its promise to the regulator?