Andrew Gwynne is always giving it large about his groovy role as Labour’s National Campaigns Coordinator, churning out essays about the crucial part he played as the digital guru of Labour’s campaign. He wrote last June:
“[We] linked our voter database technology with Facebook. This cutting-edge tool allowed us to deploy targeted messaging to key voters on a more personal and localised level than ever before… When we saw improved local canvass returns in Sheffield Hallam, we were able to target anti-Lib Dem Facebook messages at all the voters in the seats that we thought were being contested between Labour and the Lib Dems. In the last week alone 24 million people viewed our shared content on Facebook.”
For such a Facebook expert, Gwynne’s activity on the social media site is rather eyebrow-raising. Gwynne’s personal account has joined a variety of bonkers, racist and antisemitic group. According to Facebook, Gwynne is a member of:
Either Gwynne has managed to hide some pretty radical views or – perhaps more likely – he is simply blanket-accepting all the group invitations he gets from randomers. Tell us more about your Facebook expertise, Andrew…
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