Spineless Pizza Hut Cave to Press-Hating Twitter Trolls

Dough! Pizza Hut clearly didn’t learn from Paperchase’s humiliating cowardice in the face of a few lefty Twitter trolls – the fast food chain has apologised for offering Sun readers a free pizza over the weekend. This is the height of spinelessness. Pizza Hut’s food has been enjoyed by millions of newspaper readers down the years yet they have capitulated to just a few hundred press freedom-hating Twitter moaners. Pusillanimous PR departments need to grow a backbone and ask themselves if it’s really worth ditching promotions used by millions of people just to stop their social media intern getting a few angry tweets from mental keyboard cranks. Virtue signalling right-on execs at Pizza Hut and Paperchase think they’re on the right side of this new advertising culture war because they’re obsessing with Twitter. Their real-life customers are the ones who are losing out…

UPDATE: A Sun insider gets in touch to say the Pizza Hut promotion will continue until Thursday as planned: “While the Twitter armies may fill our timelines, they will never take our takeaways.”


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Quote of the Day

Scruton reflects on Twitter’s vigilantes…

“We in Britain are entering a dangerous social condition in which the direct expression of opinions that conflict – or merely seem to conflict – with a narrow set of orthodoxies is instantly punished by a band of self-appointed vigilantes. We are being cowed into abject conformity around a dubious set of official doctrines and told to adopt a world view that we cannot examine for fear of being publicly humiliated by the censors. This world view might lead to a new and liberated social order; or it might lead to the social and spiritual destruction of our country. How shall we know, if we are too afraid to discuss it?”

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Scruton Responds to the Tapes Scruton Responds to the Tapes