Spineless Pizza Hut Cave to Press-Hating Twitter Trolls

Dough! Pizza Hut clearly didn’t learn from Paperchase’s humiliating cowardice in the face of a few lefty Twitter trolls – the fast food chain has apologised for offering Sun readers a free pizza over the weekend. This is the height of spinelessness. Pizza Hut’s food has been enjoyed by millions of newspaper readers down the years yet they have capitulated to just a few hundred press freedom-hating Twitter moaners. Pusillanimous PR departments need to grow a backbone and ask themselves if it’s really worth ditching promotions used by millions of people just to stop their social media intern getting a few angry tweets from mental keyboard cranks. Virtue signalling right-on execs at Pizza Hut and Paperchase think they’re on the right side of this new advertising culture war because they’re obsessing with Twitter. Their real-life customers are the ones who are losing out…

UPDATE: A Sun insider gets in touch to say the Pizza Hut promotion will continue until Thursday as planned: “While the Twitter armies may fill our timelines, they will never take our takeaways.”




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Rafael Behr writes…

“By 2012, the number of Brits with more or less active Twitter accounts had overtaken the number of people who regularly bought a newspaper.”

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