Spineless Pizza Hut Cave to Press-Hating Twitter Trolls

Dough! Pizza Hut clearly didn’t learn from Paperchase’s humiliating cowardice in the face of a few lefty Twitter trolls – the fast food chain has apologised for offering Sun readers a free pizza over the weekend. This is the height of spinelessness. Pizza Hut’s food has been enjoyed by millions of newspaper readers down the years yet they have capitulated to just a few hundred press freedom-hating Twitter moaners. Pusillanimous PR departments need to grow a backbone and ask themselves if it’s really worth ditching promotions used by millions of people just to stop their social media intern getting a few angry tweets from mental keyboard cranks. Virtue signalling right-on execs at Pizza Hut and Paperchase think they’re on the right side of this new advertising culture war because they’re obsessing with Twitter. Their real-life customers are the ones who are losing out…

UPDATE: A Sun insider gets in touch to say the Pizza Hut promotion will continue until Thursday as planned: “While the Twitter armies may fill our timelines, they will never take our takeaways.”




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Quote of the Day

Paul Dacre on the Daily Mail’s future support for Brexit…

“…what moves me most are the countless messages from readers worried about whether the Mail will continue its support for EU withdrawal. My answer to them — and others — is unequivocal. Support for Brexit is in the DNA of both the Daily Mail and, more pertinently, its readers. Any move to reverse this would be editorial and commercial suicide.”

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