New Tory Slogan: “Building a Britain Fit For the Future”

Here are seven words you can expect to hear a lot more of over the next few weeks and months: Guido understands the new Tory slogan is “Building a Britain fit for the future”. Theresa May used it three times at PMQs on Wednesday, telling the Commons: “this government is building a country fit for the future”, “we are building a Britain fit for the future” and “We in the Conservative Party are building a Britain that is fit for the future”. This morning the CCHQ Twitter account used the same phrase.

This looks like the new lead narrative for this government, the long-awaited new version of George Osborne’s successful “Long Term Economic Plan”. Tory MPs will be hoping it is accompanied by new policies delivering tangible results for voters and a clearer idea of what the Tories think Brexit Britain should look like. Does “building” suggest the major policy announcement in next week’s Budget could be a much sought after house building programme?


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Fresh from making his campaign pledge to kill off old people, Jeremy Hunt says on Islamophobia…

“We have to be whiter that white ourselves… we have to make sure we are dealing with this issue…”

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