New Number 10 “Road to Brexit” Social Media Strategy

Number 10 is releasing a video titled “The Road to Brexit” on Facebook and Twitter this afternoon as it steps up its Brexit messaging – you can watch it on Guido first. It’s the first time Theresa May’s government has really tried to do anything like this – a 21st century social media strategy pumping positive Brexit news into the newsfeeds of young voters. Certainly a marked change in communications compared with the previous regime. The video strikes a realistic tone, noting these are “the most complex negotiations the country has ever faced”,┬ástressing the tough talks ahead and the need for a transition period. It also reconfirms the Lancaster House principles of leaving the single market and customs union and taking back control of laws, borders and trade. Good to see civil servants previously tasked with talking up Project Fear doing something useful for a change…

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