De-Activate: Tory Momentum Campaign Needs Work

A group of young Conservatives have taken it upon themselves to set up a ‘Tory Momentum’, using the name ‘Activate’. Apparently it’s an “independent national grassroots campaign organisation that seeks to actively engage young people in right of centre politics.” It needs work…

The name is already the subject of mickey taking on Twitter. If you are going to set up a political campaign, you should probably make sure opponents cannot mock it simply by adding two letters.

For some reason the logo uses the square root symbol. No idea why, maybe there is some hidden code in the square root of eight. Or is it just because of all the mathematical symbols that one is coolest?

The Twitter handle, “@Activate_uk_net“, has two underscores in it. Not exactly catchy. And why is a group trying to appeal to young people using the word “net“. It’s not 1995…

The chaps behind Activate look exactly as you might expect. Most of these cool kids are wearing suits and ties in their photos, though some are really letting their hair down with an open collar tie-less look. There is one guy in a bow tie.

How accessible is Activate? You have to be a Tory member to join, so not very. Then you pay a fee of between £5 and £500, for which you don’t seem to get much more than an invitation to a private online forum.

Look at the state of this tweet. Why have they hashtagged “meme” and “retweet“? Makes you think the whole thing is a parody, though you can tell by the amount of effort that’s gone into their “constitution” that they are serious.

They have no upcoming events and nothing in their online shop. Apart from that it looks great…

UPDATE: Activate have changed their Twitter handle from @Activate_UK_Net to @ActivateBritain after we criticised their multiple underscores.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Angela Rayner on Labour’s economic policy (via Speccie):

“It is a bit of a sh*t-or-bust strategy…”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
James O’Brien’s Carillion Fake News Goes Viral James O’Brien’s Carillion Fake News Goes Viral
O’Mara Hasn’t Helped a Single Constituent in Months O’Mara Hasn’t Helped a Single Constituent in Months
Credit Where Credit’s Due Credit Where Credit’s Due
Osborne on Carillion: Then and Now Osborne on Carillion: Then and Now
Paul Mason’s Column Axed Paul Mason’s Column Axed
Lord Pannick Backs Gauke’s Judicial Review Lord Pannick Backs Gauke’s Judicial Review
“Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle” “Get On Your Knees, B*tch” Clive Lewis Returns to Labour Frontbench in Reshuffle”
Vulnerable Children’s Data Breached at Labour-Run Leicester City Council Vulnerable Children’s Data Breached at Labour-Run Leicester City Council
Dover Traffic at Record Levels Dover Traffic at Record Levels
10 Times Chris Williamson Wasn’t Sacked 10 Times Chris Williamson Wasn’t Sacked
Watch: Baroness Jenkin Drops C-Bomb in Lords Watch: Baroness Jenkin Drops C-Bomb in Lords
Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases Worboys Victims Formally Ask CPS to Reassess 93 Unprosecuted Cases
BBC Reined In Over False Climate Claims BBC Reined In Over False Climate Claims
Corbyn Said Davos “Conspiracy” is “Cause of World’s Problems” Corbyn Said Davos “Conspiracy” is “Cause of World’s Problems”
Khan’s ‘Independent’ Brexit Study Written by Leave-Bashers And Corbynistas Khan’s ‘Independent’ Brexit Study Written by Leave-Bashers And Corbynistas
Press-Hating Peers Pave Way for Leveson 2 Press-Hating Peers Pave Way for Leveson 2
EU Propaganda Service Chooses Soubry’s Constituency For New Base EU Propaganda Service Chooses Soubry’s Constituency For New Base
McDonnell Off to Davos McDonnell Off to Davos
“Absolute Disgrace” Worboys Victims Not Consulted on Licence Conditions “Absolute Disgrace” Worboys Victims Not Consulted on Licence Conditions
Thousands of Doctors on ‘Winter Crisis’ Ski Trips Thousands of Doctors on ‘Winter Crisis’ Ski Trips