De-Activate: Tory Momentum Campaign Needs Work

A group of young Conservatives have taken it upon themselves to set up a ‘Tory Momentum’, using the name ‘Activate’. Apparently it’s an “independent national grassroots campaign organisation that seeks to actively engage young people in right of centre politics.” It needs work…

The name is already the subject of mickey taking on Twitter. If you are going to set up a political campaign, you should probably make sure opponents cannot mock it simply by adding two letters.

For some reason the logo uses the square root symbol. No idea why, maybe there is some hidden code in the square root of eight. Or is it just because of all the mathematical symbols that one is coolest?

The Twitter handle, “@Activate_uk_net“, has two underscores in it. Not exactly catchy. And why is a group trying to appeal to young people using the word “net“. It’s not 1995…

The chaps behind Activate look exactly as you might expect. Most of these cool kids are wearing suits and ties in their photos, though some are really letting their hair down with an open collar tie-less look. There is one guy in a bow tie.

How accessible is Activate? You have to be a Tory member to join, so not very. Then you pay a fee of between £5 and £500, for which you don’t seem to get much more than an invitation to a private online forum.

Look at the state of this tweet. Why have they hashtagged “meme” and “retweet“? Makes you think the whole thing is a parody, though you can tell by the amount of effort that’s gone into their “constitution” that they are serious.

They have no upcoming events and nothing in their online shop. Apart from that it looks great…

UPDATE: Activate have changed their Twitter handle from @Activate_UK_Net to @ActivateBritain after we criticised their multiple underscores.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

No prizes for guessing who Andrea Leadsom is talking about:

“As you said last week, Mr Speaker, we have a responsibility to safeguard the rights of this House and as Leader of the House I seek to do exactly that, treating all members of parliament with courtesy and respect. I hope and expect all Honourable and Right Honourable members to do likewise.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Gallery Guido’s PMQs Sketch Gallery Guido’s PMQs Sketch
Watch: Jon Craig Duped By Daily Mash Watch: Jon Craig Duped By Daily Mash
Boris Tells May: Get On With It Boris Tells May: Get On With It
German Firms Back Brexit Britain German Firms Back Brexit Britain
Zarb Referred to Disputes Panel Zarb Referred to Disputes Panel
Kate Osamor Plagiarised Maiden Speech Kate Osamor Plagiarised Maiden Speech
Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler Ken: Seumas Wrote My Tweets and Never Told Me to Stop Talking About Hitler
Young Voters Now Prefer May to Corbyn Young Voters Now Prefer May to Corbyn
Ruth and Gove Blast “Dour” Tories Ruth and Gove Blast “Dour” Tories
Ken Resigns from Labour Ken Resigns from Labour
New Tory Treasurer is Director of 7 Companies With Overdue Accounts New Tory Treasurer is Director of 7 Companies With Overdue Accounts
All-Remain Peston Show “Kerfuffle” All-Remain Peston Show “Kerfuffle”
Top Tory’s Firm Implicated in Russian Dirty Money Report Top Tory’s Firm Implicated in Russian Dirty Money Report
New Peerages New Peerages
Kate Osamor Plagiarises Barack Obama Speech Kate Osamor Plagiarises Barack Obama Speech
Corbyn’s New Peer Martha Osamor Defended Anti-Semites Corbyn’s New Peer Martha Osamor Defended Anti-Semites
Tower Hamlets Labour Council Bosses Award Themselves Vast Pay Rises Tower Hamlets Labour Council Bosses Award Themselves Vast Pay Rises
Corbyn-Backed Lewisham Candidate Loves Castro and Chavez Corbyn-Backed Lewisham Candidate Loves Castro and Chavez
‘Beijing Barry’ Takes £43,000 from China-Linked Firm ‘Beijing Barry’ Takes £43,000 from China-Linked Firm