Paddy Power attempted to run this print advert offering a bet on the Conservative-DUP alliance to NOT survive 2017. Sadly it went almost as badly as Theresa May’s election campaign, after getting the heave-ho by not one, not two, but all of Britain’s newspapers. The advert in question pokes fun at the alliance, as well as at the DUP’s controversial stance on gay marriage, through an image of Theresa May and Arlene Foster kissing outside 10 Downing Street under the line: Unholy Union? Conservative-DUP Alliance To Not Survive 2017 – 3/1

You can’t blame them for their failed negotiations though – even the best would struggle. Isn’t that right, Theresa?

Following May’s dismal performance in the General Election earlier this month – which could be the kiss of death to her leadership – the British PM had been scrambling to secure a deal with the DUP to form a minority Conservative government. That deal was finally secured today but, with the alliance built on weak and wobbly foundations, Paddy Power are offering odds of just 3/1 (25% chance) for it to end this year.

Guido’s anonymous source on the Paddy Power marketing team says:

“After almost two weeks of negotiations, it looks like May and Foster have finally agreed on a deal, and what better way to seal it than with a kiss? Joking aside, we were surprised the newspapers didn’t take up our offer, as the subject matter has been on the nation’s lips ever since the general election.”

Newspapers were surprisingly prudish about this kiss ‘n tell story…

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