You Won’t Believe Which Political Site is Most Viral

Last night’s News at Ten had a report about the “under the radar influence” of the Skwawkbox website which apparently produces viral stories on social media which get shared by millions. Guido can understand why Buzzfeed are interested in this area, their whole business model is based on going viral on social media platforms. Though their politics team don’t seem to have got the knack of it…

So let’s look at how Facebook’s insights measures who among our peers got the most engagement last week. Turns out post the Manchester attack the political website which is most focused on the jihadi threat did particularly well in terms of  engagement – Breitbart.

As you would expect during an election campaign Guido’s doing well, our site traffic is healthy – over quarter of a million hits yesterday. PA does quite well on Facebook, with the Speccie and the Staggers not far behind. You then go a long way down the table to find out how well Skwawkbox does engagement on Facebook. What about Twitter? Skwawkbox has some 11,000 followers to Guido’s 229,000. Seems oddly low if they are really the “under the radar” social media powerhouse that Amol Rajan reported…

UPDATE: We missed off The Canary Says and it is the most super viral by far…

That might be on the back of their now deleted fake news story about The Sun

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Quote of the Day

Scruton reflects on Twitter’s vigilantes…

“We in Britain are entering a dangerous social condition in which the direct expression of opinions that conflict – or merely seem to conflict – with a narrow set of orthodoxies is instantly punished by a band of self-appointed vigilantes. We are being cowed into abject conformity around a dubious set of official doctrines and told to adopt a world view that we cannot examine for fear of being publicly humiliated by the censors. This world view might lead to a new and liberated social order; or it might lead to the social and spiritual destruction of our country. How shall we know, if we are too afraid to discuss it?”


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