New Statesman Cooks the Books With Free Copies

New Statesman editor Jason Cowley has been boasting to anyone who’ll listen about how his magazine’s print circulation is at a four decade high. Last week Cowley crowed to the BBC’s Amol Rajan:

“In an era of fake news, people are realising that good journalism is worth spending money on. While much of the liberal media has been struggling to survive in a declining market dominated by powerful media groups, the New Statesman has not merely held its position but expanded dramatically”

Delve into the Statesman’s ABC certificate, however, and it becomes clear they are cooking the books…

Only 68.6% of the Statesman’s circulation is “actively purchased” – this is remarkably low and well below its competitors. Put another way, the Statesman gives away 31.4% of its copies for free. They might have their highest circulation for 40 years, but they are giving one in three copies away for no charge…

Compared to their rivals, the Statesman is significantly fiddling its figures. The Spectator gives away just 11.9% of its circulation for free – fewer than 1 in 8 copies. 15% of the Economist’s circulation is given away for free. The Week gives a quarter of its copies away for free. 0.1% of Private Eye’s circulation are freebies. The Statesman’s addiction to giveaways stands out – and helps them massively manipulate their headline circulation figure.

Cowley’s boast last week claimed “In an era of fake news, people are realising that good journalism is worth spending money on”. This itself is fake – a third of the Statesman’s print readers don’t spend any money – not counting that it is also free online, whereas rivals like The Economist and The Spectator have online paywalls. “In an era of fake news”, surely the Statesman should be more honest…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Nick Robinson on BBC’s lack of Brexit balance…

“Enough! Leave it out. Remain calm, the referendum is over. The duty we broadcasters had to ‘broadly balance’ the views of the two sides is at an end. Why? Because there are no longer two sides, two campaigns, two rival sets of spokespeople reading out those focus-grouped slogans.

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.

Facebook

Radio 4 Gossips Link Peston to Today Radio 4 Gossips Link Peston to Today
Sunday Shows Sunday Shows
Watch: Barry Gardiner Loses It on Sky News Watch: Barry Gardiner Loses It on Sky News
Appeal on Behalf of the Friends of George Miller Appeal on Behalf of the Friends of George Miller
Revealed: New European’s Plan to “Stir Up Controversy” Revealed: New European’s Plan to “Stir Up Controversy”
Labour Breaks Own Leveson Pledge Labour Breaks Own Leveson Pledge
Paul Mason Embargoes Reviews of His Play Paul Mason Embargoes Reviews of His Play
Legs-It Is Not Bigotry, It’s Popular Journalism Legs-It Is Not Bigotry, It’s Popular Journalism
Paul Mason Loses IPSO Complaint Against The Sun Paul Mason Loses IPSO Complaint Against The Sun
Amber Rudd & Fleet Street Don’t Understand Encryption Amber Rudd & Fleet Street Don’t Understand Encryption
Channel 4 and Guardian Sanctimony Backfires Channel 4 and Guardian Sanctimony Backfires
We’ve Named the Wrong Man: Channel 4 News in Shocking Blunder We’ve Named the Wrong Man: Channel 4 News in Shocking Blunder
“St Patrick was an Immigrant” “St Patrick was an Immigrant”
FLASHBACK: Labour Election Fraud FLASHBACK: Labour Election Fraud
FLASHBACK: LibDem Election Fraud FLASHBACK: LibDem Election Fraud
Owen Jones Driven Off Twitter by Left-Wing Haters Owen Jones Driven Off Twitter by Left-Wing Haters
Front Pages: Budget Bloodbath Day Two Front Pages: Budget Bloodbath Day Two
Listen: Spreadsh*t Phil Listen: Spreadsh*t Phil
Ten Things Owen Jones Said About Jeremy Corbyn Ten Things Owen Jones Said About Jeremy Corbyn