Telegraph Advertising on MailOnline

The Telegraph‘s “premium” offering is struggling. Online ABCs for December released this week show average daily unique visitors down 13.2% year on year. This paywall induced fall means the Telegraph has now slipped behind the re-vamped Sun site, despite heavy investment in targeting a popular audience. Things are so bad that the Telegraph has taken to advertising on MailOnline. Although almost certainly programmatic, ironic to see a huge Telegraph banner plastered across the front of the world’s most visited news website…




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Rafael Behr writes…

“By 2012, the number of Brits with more or less active Twitter accounts had overtaken the number of people who regularly bought a newspaper.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Corbyn’s ‘Sinister Media Plans’ Corbyn’s ‘Sinister Media Plans’
Fry, Hislop, Merton &Guardian All Mocked Burka Fry, Hislop, Merton &Guardian All Mocked Burka
Who Can Beat Corbyn? Who Can Beat Corbyn?
Diane Abbott Drops Bogus IPSO Complaint Diane Abbott Drops Bogus IPSO Complaint
Marr’s May Monopoly Marr’s May Monopoly
CCHQ Begs Association Chairmen CCHQ Begs Association Chairmen