Telegraph Advertising on MailOnline

The Telegraph‘s “premium” offering is struggling. Online ABCs for December released this week show average daily unique visitors down 13.2% year on year. This paywall induced fall means the Telegraph has now slipped behind the re-vamped Sun site, despite heavy investment in targeting a popular audience. Things are so bad that the Telegraph has taken to advertising on MailOnline. Although almost certainly programmatic, ironic to see a huge Telegraph banner plastered across the front of the world’s most visited news website…




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Quote of the Day

Trevor Kavanagh’s analysis of the Brexit process…

“Thanks to Mrs May and her useless Chancellor Phil Hammond, this will not come without pain. But we escape with imagination and true British grit or we will be boiled alive.

It means on this centenary Remembrance of our struggle against tyranny, we risk ceding non-military victory in Europe to the undemocratic forces of an unaccountable totalitarian regime.”

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