A study conducted ahead of the parliamentary debate about the BBC’s Royal Charter reveals that 75% of the British public think the licence fee is too expensive. A survey of 1,023 respondents carried out by Strategy Analytics* found 10% said they didn’t pay the telly tax.
Of the one in ten households that admitted to not paying the telly tax 17% were entitled to a free one as they were over 75 years old. This means that 8.3% of all households, some 1.6 million, are not paying for it. Isn’t it time to switch to a pay-as-you-go system? Netflix and Amazon have joined Sky in proving this is easily possible. If the BBC is as well loved as their propaganda claims they will thrive. If it is not they will shrink, rightly so….
David Mercer from Strategy Analytics’ digital consumer practice says, with some understatement, that the BBC “struggles to identify with younger and lower income groups”. Of those that were willing to pay the telly tax, £101.57 was the average figure – 30% lower than the actual price (£145.50). The advent of widespread broadband means that there is no technological barrier to abolishing the outdated telly tax. There is popular support for such a move…
*The interesting thing about this research is that it was not commissioned by the BBC or a rival. BBC commissioned “independent” research always finds that the BBC is wonderful.