75% Think BBC Licence Fee Too High

A study conducted ahead of the parliamentary debate about the BBC’s Royal Charter reveals that 75% of the British public think the licence fee is too expensive. A survey of 1,023 respondents carried out by Strategy Analytics* found 10% said they didn’t pay the telly tax.

Of the one in ten households that admitted to not paying the telly tax 17% were entitled to a free one as they were over 75 years old. This means that 8.3% of all households, some 1.6 million, are not paying for it. Isn’t it time to switch to a pay-as-you-go system? Netflix and Amazon have joined Sky in proving this is easily possible. If the BBC is as well loved as their propaganda claims they will thrive. If it is not they will shrink, rightly so….

David Mercer from Strategy Analytics’ digital consumer practice says, with some understatement, that the BBC “struggles to identify with younger and lower income groups”. Of those that were willing to pay the telly tax, £101.57 was the average figure – 30% lower than the actual price (£145.50). The advent of widespread broadband means that there is no technological barrier to abolishing the outdated telly tax. There is popular support for such a move…

*The interesting thing about this research is that it was not commissioned by the BBC or a rival. BBC commissioned “independent” research always finds that the BBC is wonderful.




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Rafael Behr writes…

“By 2012, the number of Brits with more or less active Twitter accounts had overtaken the number of people who regularly bought a newspaper.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
BBC Flagship Shows Still Have Remain Panel Bias BBC Flagship Shows Still Have Remain Panel Bias
Corbyn’s ‘Sinister Media Plans’ Corbyn’s ‘Sinister Media Plans’
Fry, Hislop, Merton &Guardian All Mocked Burka Fry, Hislop, Merton &Guardian All Mocked Burka
Who Can Beat Corbyn? Who Can Beat Corbyn?
Diane Abbott Drops Bogus IPSO Complaint Diane Abbott Drops Bogus IPSO Complaint