Leave.EU-Backed Raheem Had Little Real Support, Despite Social Media Lead

raheem-twibons-ahead
The social media profiles of UKIP’s leadership candidates show Raheem Kassam was far ahead of his rivals before he pulled out this morning. The best indicator of online campaign support was the twibbon, where supporters add a campaign slogan to their social media profiles. Raheem had 1,326 twibbons, dwarfing leadership favourite Nuttall’s 214 – and yet all the signs indicate that Nuttall will win. Despite the online support Kassam admitted this morning that one of the reasons for quitting was he couldn’t raise enough money: “While we raised enough for our deposit, and got over 200 assentors to my nomination, we could not raise enough for this to be more than a digital campaign run from SW1”. What does this tell us about the relative importance of digital campaigning?

This has implications for Leave.EU, the pro-Brexit campaign group set up by multi-millionaire businessman Arron Banks, which backed Raheem. Leave.EU claims their huge social media reach* helped create “an extraordinary mass movement, drawing in swathes of voters neglected by the main political parties.” Banks has hinted that this will be the kernel for a new “people’s movement”. Banks is confusing “likes”, “follows” and casual clicktivism with active support. Leave.EU bought Facebook “likes” essentially by buying traffic.

Digital campaigns which enable commitment; donations, offline meetings, phone banking and membership drives do actually achieve something. Campaigns which generate clicks, petition signings and social flag counts are just virtue signalling. The casual easy click is no more substantive or permanent than what is trending online at any moment. Guido speaks as someone who garnered a million signatures and emails in one campaign, Banks has not got the beginnings of a popular movement, he has captured the virtue signals of a moment…

*As Dominic Cummings rightly points out, Facebook’s algorithms mean that Leave EU’s half-a-million “likes” are just a form of digital dick-waving, they achieve nothing in terms of visibility or extending reach. Leave.EU has less than half as many Twitter followers as @GuidoFawkes




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Matt Zarb-Cousin cracks a good ideological joke…

“Conservatives don’t like a ‘robot tax’ because it means they’d have a tax on their own leader – the Maybot.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Sunday Show Highlights Sunday Show Highlights
Labour Outsources Flashy New Website to Bernie’s US Consultants Labour Outsources Flashy New Website to Bernie’s US Consultants
AOL IM R.I.P. AOL IM R.I.P.
Paul Mason: Ban Uber & Airbnb Paul Mason: Ban Uber & Airbnb
Mini-Nuclear Plants Produce Cheap Energy Mini-Nuclear Plants Produce Cheap Energy
Greens Live in Most Expensive Homes Greens Live in Most Expensive Homes
Why Transition Must Be Short Why Transition Must Be Short
PICTURES: Seumas’ Temper Tantrum PICTURES: Seumas’ Temper Tantrum
Don’t Believe ‘Victory For Hammond’ Spin Don’t Believe ‘Victory For Hammond’ Spin
Freedom From Abuse Not Abuse of Freedom Freedom From Abuse Not Abuse of Freedom
Meltdown After Nuclear Power Plant Holds Bikini Contest to Choose Interns Meltdown After Nuclear Power Plant Holds Bikini Contest to Choose Interns
Happy Independence Day! Happy Independence Day!
Appeal on Behalf of the Friends of George Miller Appeal on Behalf of the Friends of George Miller
Amber Rudd & Fleet Street Don’t Understand Encryption Amber Rudd & Fleet Street Don’t Understand Encryption
“St Patrick was an Immigrant” “St Patrick was an Immigrant”
FLASHBACK: Labour Election Fraud FLASHBACK: Labour Election Fraud
FLASHBACK: LibDem Election Fraud FLASHBACK: LibDem Election Fraud
Amazon Outage Amazon Outage
Experts Wrong About Polar Bears Too Experts Wrong About Polar Bears Too