Choking the McChicken: X-Rated Content Trends on Facebook - Techno Guido

Choking the McChicken: X-Rated Content Trends on Facebook

Facebook was embarrassed over the weekend after it replaced its human editors with an algorithm, which then allowed a fake news story to appear on the site’s “trending” sidebar. It gets worse. Trending on Facebook yesterday was an x-rated video of a man performing a sex act on a McDonald’s McChicken sandwich – choking the McChicken, if you will. Previously Facebook’s trending stories were monitored by a team of real people, who could filter out fowl content like this. This weekend the algorithm was set loose to decide what should trend. With predictable results. I’m not loving it.

Tags: Facebook, McDonalds

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Quote of the Day

Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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