Times Runs Full Page Ad for “China Heroes”

China Xinhua Times

On Page 22 of today’s Times sits a series of articles in contrast with the rest of the paper’s coverage of Team GB’s record Olympics haul. A bold headline emblazoned with the Chinese flag praises “China Heroes” such as weightlifter Long Qingquan and table tennis champion Ding Ning. A far cry from the front page headline of “Demand for new honours as Team GB beat China”…

Upon closer inspection, the gushingly patriotic articles are the efforts of a full page advertisement from the Chinese state’s official Xinhua News Agency. Xinhua today declared China “second in the overall standings”, despite Team GB coming second via the traditional tally of gold medals. Odd choice of paper for the bragging propaganda, since the proprietor has really gone off Chinese…


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