Jamie Oliver’s Sugary, Fatty Advertising Hypocrisy

Fresh from celebrating the sugar tax while hawking his own sickly sweet recipes, Jamie Oliver today announced that he was “in shock” over the government’s new obesity strategy. In a hand-wringing Facebook post, the once-naked chef complained:

“Where are the actions on irresponsible advertising targeted at our children, and the restrictions on junk food promotions?”

“Junk food promotions” like this Taste the Difference advert from when Oliver was in a deal with Sainsbury’s estimated to be worth between £1-2 million per year? In the “1,000 Tables” advert, Oliver struts through a market town, passing by and singing the praises of literally 1,000 different types of food – many of them brimming with fat, sugar, and salt (as handily pointed out in this video). In one scene, Guido counted 10 varieties of cake on a single table – all while gaggles of young children run and laugh around the set. What is it about losing his multi million pound Sainsbury’s sponsorship deal that has prompted Oliver’s clean-up advertising campaign?




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Theresa May tells Bercow:

“Mr Speaker-elect, can I congratulate you on your re-election. At least someone got a landslide.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Corbyn Refuses to Bow to The Queen Corbyn Refuses to Bow to The Queen
McDonnell Repeatedly Backed Far Left ‘Day of Rage’ Group McDonnell Repeatedly Backed Far Left ‘Day of Rage’ Group
“Soft” and “Hard” Brexit Terms Obsolete “Soft” and “Hard” Brexit Terms Obsolete
Hammond’s “Sound Money” Speech Sadly All Spin Hammond’s “Sound Money” Speech Sadly All Spin
Tommy Robinson Called British Muslims “Enemy Combatants” Tommy Robinson Called British Muslims “Enemy Combatants”
Corbyn Praised at London Hezbollah Rally Corbyn Praised at London Hezbollah Rally
Government Understaffed – Key SpAd Vacancies Up for Grabs Government Understaffed – Key SpAd Vacancies Up for Grabs
Sunday Shows Sunday Shows
Clive Lewis: “Burn Neoliberalism” Clive Lewis: “Burn Neoliberalism”
Corbynista Ultras Involved in Storming Kensington Council Corbynista Ultras Involved in Storming Kensington Council
CCHQ Already Preparing for Next Election CCHQ Already Preparing for Next Election
CCHQ Diverted Resources from ‘Safe Seats’ Tories Lost CCHQ Diverted Resources from ‘Safe Seats’ Tories Lost
Constituent Claims New Labour MP Called Her “Ugly B*tch” Constituent Claims New Labour MP Called Her “Ugly B*tch”
Corbyn vs Blair Corbyn vs Blair
How to Speak Like a Corbynista How to Speak Like a Corbynista
Told You So: 16 Times Guido Was May-Sceptic Told You So: 16 Times Guido Was May-Sceptic
10 Times Owen Jones Betrayed Jeremy Corbyn 10 Times Owen Jones Betrayed Jeremy Corbyn
Queen’s Speech Day of Chaos Queen’s Speech Day of Chaos
Every MP Who Lost Their Seat Every MP Who Lost Their Seat