Leave message: Vote Leave.

Remain message: Vote Remain.

Cut through: It is voting day.

Leave social media count: 541,694 likes, 68,734 followers.

Remain social media count: 540,681 likes, 48,280 followers.

Odds: Remain 1/4, Leave 7/2

Latest poll: Remain 48%, Leave 42% (Comres , phone), Remain 44%, Leave 45% (Opinium, online), Remain 45%, Leave 45% (YouGov, online). Poll of Polls is now Remain 47%, Leave 45%. Two more polls expected today from Ipsos Mori and YouGov…