Leave message: Steve Hilton says Cameron knows Britain can’t control EU immigration.

Remain message: George Soros backs Remain.

Cut through: The PM’s appeal to Remain.

Leave social media count: 521,676 likes, 64,715 followers.

Remain social media count: 514,910 likes, 44,499 followers.

Odds: Remain 1/3, Leave 3/1

Latest poll: Remain 42% (-2), Leave 44% (+1) (Survation, phone). Poll of Polls is now Remain 50% (+2), Leave 50%.