Leave message: Three quarter of a million new EU citizens now have the right to come to the UK.

Remain message: Gordon Brown says Brexit would be bad for jobs.

Cut through: Nothing really.

Leave social media count: 484,206 likes, 58,937 followers.

Remain social media count: 472,414 likes, 37,955 followers.

Odds: Remain 4/7, Leave 9/5

Latest poll: Remain 45% (+3), Leave 50% (+5) (ICM, phone). Poll of Polls is now Remain 48% (-3), Leave 52% (+3).