Leave message: Latest trade stats show the UK is more likely than ever to get an EU trade deal post-Brexit.

Remain message: Stop Nigel, register to vote.

Cut through: Major and Blair: Brexit would “tear apart” UK.

Leave social media count: 469,678 likes, 54,829 followers.

Remain social media count: 464,073 likes, 35,868 followers.

Odds: Remain 3/10, Leave 16/5

Latest poll: Remain 43% (+2), Leave 42% (-3) (YouGove, online). Poll of Polls is now Remain 51%, Leave 49%.