Leave message: Stay and we’ll be paying for the Eurozone’s failure.

Remain message: Cameron, Farron, Harman and Bennett united: Leave must make plans clear.

Cut through: Polls changing drastically in Leave’s favour.

Leave social media count: 456,041 likes, 51,907 followers.

Remain social media count: 456,247 likes, 34,318 followers.

Odds: Remain 4/9, Leave between 11/5

Latest poll: Remain 43% (-1), Leave 48% (+1) (ICM, online). Poll of Polls is now Remain 51%, Leave 49%.