5 Times BuzzFeed Featured Jack Wills

BUZZFEED jack wills

The federasts at BuzzFeed love to trumpet their trendy appeal to a higher ethical code. Even in the age of aggressive native marketing and advertorials, BuzzFeed has promised to never run stories about ads it’s being paid for:

“Appreciation buzz posts celebrating a fun or cool ad are fine, as are posts critical of ads — but that content should not be about ads BuzzFeed’s business side has created.”

That’s all well and good, especially as doing so could be in breach of EU directive 2005/29/EC, which places a firm ban on “Using editorial content in the media to promote a product where a trader has paid for the promotion without making that clear in the content” – in other words, advertorials which don’t carry a “sponsored” or “advert” heading.

BuzzFeed has so far run five stories featuring the Jack Wills brand, purely as an act of “celebrating a fun or cool ad”. Here are our fave snaps from them:

1. Those totes-beaut hoodies.

jack wills hoody

2. That fetch Jack Wills in Cheshire

cheshire jack wills

3. …and that even fetcher one in Surrey.

jack wills surrey

4. Got to love those JW scents.

jack wills spray

5. And last but not least, all those steamy Jack Wills models wearing Jack Wills clothes.

BUZZFEED jack wills models

After asking BuzzFeed a spokesman was quick to tell Guido there was no commercial relationship between the trendy site and clothing company – after all, they’ve fallen foul of native advertising laws before on articles by “Brand Publishers”. You won’t believe what BuzzFeed’s shareholders must think about running (unpaid?) advertorials…

UPDATE: UK editor Janine Gibson tweets in response ‘In the words of Tina Fey: “Nope. Not product placement. That’s just the kind of revenue creating geniuses we are.”‘




Tip offs: 0709 284 0531
team@Order-order.com

Quote of the Day

Noel Gallagher tells NME…

“Fuck Jeremy Corbyn. He’s a Communist…. the communists don’t care about the aspirational.”

Sponsors

Guidogram: Sign up

Subscribe to the most succinct 7 days a week daily email read by thousands of Westminster insiders.
Last Days at BuzzFeed Last Days at BuzzFeed
Paul Mason: Aggressive and Intimidating Paul Mason: Aggressive and Intimidating
James O’Brien’s Carillion Fake News Goes Viral James O’Brien’s Carillion Fake News Goes Viral
Osborne on Carillion: Then and Now Osborne on Carillion: Then and Now
Paul Mason’s Column Axed Paul Mason’s Column Axed
Press-Hating Peers Pave Way for Leveson 2 Press-Hating Peers Pave Way for Leveson 2
Listen: BBC Silences Resigning Gracie Listen: BBC Silences Resigning Gracie
Now Channel 4 Fails to Tell Viewers “Junior Doctor” is Labour Poster Boy Now Channel 4 Fails to Tell Viewers “Junior Doctor” is Labour Poster Boy
Channel 4 News Editor Likes Tweet Calling Boris “C*nt” Channel 4 News Editor Likes Tweet Calling Boris “C*nt”
Watch: ITV News at Ten Forced Off Air Watch: ITV News at Ten Forced Off Air
Sore Ed Backs Press Freedom Haters Sore Ed Backs Press Freedom Haters
BBC’s Top Corbynista “Staff Nurse” BBC’s Top Corbynista “Staff Nurse”
Novara Media Seized by HM Queen Novara Media Seized by HM Queen
IPSO Throws Out Another Skwawkbox Complaint IPSO Throws Out Another Skwawkbox Complaint
Peston Let Down by ‘Three Well Placed Sources’ Peston Let Down by ‘Three Well Placed Sources’
Canary: We Misrepresented the Facts About Laura K Canary: We Misrepresented the Facts About Laura K
Dale’s Top Tweeters Just 17% Female Dale’s Top Tweeters Just 17% Female
The Sun’s Corbynista Columnist The Sun’s Corbynista Columnist
Report: No Significant Russian Activity in Referendum Report: No Significant Russian Activity in Referendum
Ofcom Probing Salmond Over Fake News Ofcom Probing Salmond Over Fake News