Leave message: £50,000,000 gamification from Vote Leave.

Remain message: EU will create 100,000 future jobs.

Cut through: Australian points based immigration system if we Leave.

Leave social media count: 439,356 likes, 48,785 followers.

Remain social media count: 444,703 likes, 32,285 followers.

Odds: Remain 1/3, Leave between 14/5 & 3/1

Latest poll: Remain 41%, Leave 41% (YouGov, phone). Poll of Polls is now Remain 51% (-1), Leave 49%.