5 May 2013: Lord Sugar attacks the EU, says Brussels is an obstacle to his companies’ success:
“When I started my business years ago, to take on the first person, the second, the third, was bad enough – but now we have a further obstacle to worry about: the political correctness of things, the claims culture, and the health and safety. It’s no wonder some small businesses say it is too onerous and they won’t hire anyone. I blame the fact that we are part of Europe. I blame the fact that the Government doesn’t have the guts to say to Brussels: I don’t like it, we should start taking control of our own safety and health regulations and our own claims culture. I’ve been told we can’t because we are in Europe. I say, enough is enough! We are Britain; we were once a great industrial nation and now you’ve turned us into a nation of ambulance chasers and moaners and wastrels.”
25 May 2016: Lord Sugar appointed government’s new business tsar.
31 May 2016: Lord Sugar lovebombs the EU, says Brussels is responsible for his companies’ success:
“I’ve been in business for 50 years. I’ve seen some pretty daft ideas in my time. And I’ll tell you one of them: Britain leaving the EU… When we entered the EU, it was a breath of fresh air for me. It opened up a massive market. I was free to sell to and buy from who I wanted and where I wanted. Honestly, that’s how my companies prospered… So, for the sake of Britain, I hope you trust me and my instincts, and, on June 23rd, vote to remain.”
What changed his mind?