Leave message: Government would axe fuel VAT post-Brexit.

Remain message: Lord Sugar says Remain’s better for business.

Cut through: Fuel VAT cut post-Brexit.

Leave social media count: 434,209 likes, 48,062 followers.

Remain social media count: 440,282 likes, 31,838 followers.

Odds: Remain 1/3, Leave 3/1

Latest poll: Remain 44%, Leave 47% (ICM, phone). Poll of Polls is now Remain 52%, Leave 49%.