Leave message: Veterans say NATO is responsible for UK’s security, not the EU.

Remain message: Remain means lower prices in shops.

Cut through: IFS.

Leave social media count: 412,093 likes, 45,685 followers.

Remain social media count: 419,575 likes, 30,196 followers.

Odds: Remain 1/5, Leave 9/2

Latest poll: Remain 44%, Leave 38% (Survation, phone). Poll of Polls is now Remain 53% (-2), Leave 47% (+2).