Leave message: Hold politicians to account and take back control.
Remain message: Votin’ Remain is totes rad, dude.
Cut through: Cameron says holidays will cost more if we Leave, but the head of British Airways says fares won’t go up.
Odds: Remain 1/4, Leave 4/1
Latest poll: Remain 45%, Leave 45% (ICM, online). Poll of Polls is now Remain 55% (+1), Leave 45% (-1).