Leave message: Paxman bashes the undemocratic and overly powerful EU.

Remain message: Luvvies love the EU (and its funding).

Cut through: Gove: staying in the EU will add five million to population.

Leave social media count: 384,616 likes, 43,262 followers.

Remain social media count: 407,140 likes, 28,970 followers.

Odds: Remain 2/9 Leave 3/1

Latest poll: Remain 52% (+8), Leave 41% (+1) (ComRes, phone). Poll of Polls is now Remain 55% (+2), Leave 45% (-2).