Leave message: New members will cripple the NHS.
Remain message: Independent academics back Remain.
Cut through: None.
Leave social media count: 377,961 likes, 42,637 followers.
Remain social media count: 403,226 likes, 28,614 followers.
Odds: Remain 1/4 Leave 11/4
Latest poll: Remain 44% (+6), Leave 40% (-1) (YouGov, online). Poll of Polls is now Remain 53% (+3), Leave 47% (-3).
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