Leave message: Immigration stats confirm UK can’t control borders.

Remain message: Small businesses think Brexit will damage them.

Cut through: Cummings loses the plot (again).

Leave social media count: 358,767 likes, 40,825 followers.

Remain social media count: 393,225 likes, 27,464 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44%, Leave 46% (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.