Leave message: Boris’ Brexit bus tour begins, and the nasty banks back Remain.

Remain message: Boris’ bus is foreign and would be more expensive if we leave.

Cut through: Gordon’s intervention.

Leave social media count: 353,842 likes, 40,301 followers.

Remain social media count: 392,261 likes, 27,263 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44%, Leave 46% (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.