Leave message: Global exporters and businesses within the domestic market want out.

Remain message: Brits are £1,800 better off in.

Cut through: IDS says Merkel pulled strings on EU negotiations.

Leave social media count: 350,548 likes, 39,950 followers.

Remain social media count: 391,517 likes, 27,037 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44%, Leave 46% (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.