Leave message: Don’t listen to remain snobs – there is a cosmopolitan case for Leave.

Remain message: World War Two Veterans support remain, World War Three might happen with Brexit.

Cut through: Boris vs Dave.

Leave social media count: 348,137 likes, 39,608 followers.

Remain social media count: 389,707 likes, 26,805 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 44% (+1), Leave 46% (+1) (ICM, online). Poll of Polls is now Remain 50%, Leave 50%.