Leave message: EU is cruel to animals through blocking bans on live animal exports.

Remain message: World elite supports Remain.

Cut through: Nil.

Leave social media count: 343,399 likes, 39,002 followers.

Remain social media count: 384,718 likes, 26,385 followers.

Odds: Remain 1/3 Leave 9/4

Latest poll: Remain 43% (-1), Leave 45% (BMG, online). Poll of Polls is now Remain 50%, Leave 50%.