Leave message: EU is cruel to animals through blocking bans on live animal exports.
Remain message: World elite supports Remain.
Cut through: Nil.
Leave social media count: 343,399 likes, 39,002 followers.
Remain social media count: 384,718 likes, 26,385 followers.
Odds: Remain 1/3 Leave 9/4
Latest poll: Remain 43% (-1), Leave 45% (BMG, online). Poll of Polls is now Remain 50%, Leave 50%.
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