Leave message: 100 leading City names back leave.
Remain message: John Major says Remain will benefit future generations.
Cut through: Survey reveals 58% of farmers back Brexit, while NFU still backs remain.
Odds: Remain 3/10 Leave 5/2
Latest poll: Remain 41%, Leave 42% (YouGov, online). Poll of Polls is now Remain 53%, Leave 47%.