Leave message: 100 leading City names back leave.

Remain message: John Major says Remain will benefit future generations.

Cut through: Survey reveals 58% of farmers back Brexit, while NFU still backs remain.

Leave social media count: 334,649 likes, 38,090 followers.

Remain social media count: 373,913 likes, 25,750 followers.

Odds: Remain 3/10 Leave 5/2

Latest poll: Remain 41%, Leave 42% (YouGov, online). Poll of Polls is now Remain 53%, Leave 47%.