Free Advertising Worth £135,000-a-Week For Remain Campaign

Having handed over £9 million of taxpayers cash for a propaganda leaflet, the Whitehall machine hasn’t stopped there. At the top of every gov.uk website – including the popular DVLA and visa information micro-sites – lies a banner advert for the government’s pro-remain EU referendum site.

eu ref ad

dvla eu referendum ad

How much would this cost in the real world?

Guido knows a fair bit about the online ad trade, adverts like that would cost around £10 per thousand impressions. Last week, gov.uk sites received a total of 13,500,000 pageviewsThat’s the equivalent of a £135,000 per week campaign donation from the taxpayer to the Remain campaign…




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