Free Advertising Worth £135,000-a-Week For Remain Campaign

Having handed over £9 million of taxpayers cash for a propaganda leaflet, the Whitehall machine hasn’t stopped there. At the top of every gov.uk website – including the popular DVLA and visa information micro-sites – lies a banner advert for the government’s pro-remain EU referendum site.

eu ref ad

dvla eu referendum ad

How much would this cost in the real world?

Guido knows a fair bit about the online ad trade, adverts like that would cost around £10 per thousand impressions. Last week, gov.uk sites received a total of 13,500,000 pageviewsThat’s the equivalent of a £135,000 per week campaign donation from the taxpayer to the Remain campaign…


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Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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