Remain message: Soubry says leaving would be bad for small businesses.

Leave message: Only way to control immigration is to vote Leave.

Cut through: Frank Field lays out left wing argument for Leave.

Leave social media count: 339,949 likes, 37,522 followers.

Remain social media count: 368,617 likes, 25,347 followers.

Odds: Remain 1/4 Leave 11/4

Latest poll: Remain 51%, Leave 40% (ComRes, phone). Poll of Polls is now Remain 54%, Leave 46%.