Campaign Report: Day 2

Leave message: Spend the £350 million we send to EU on the NHS

Remain message: Establishment and international organisations all say stay in. Talk to your gran.

Cut through: Boris all channels.


Leave social media count: 322,905 likes, 34,897 followers.

Remain social media count: 351,405 likes, 23,227 followers.

Odds: Leave 2/1, Remain 1/2

Latest poll: ICM Leave 45%, Remain 42%

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mdi-account-multiple-outline Boris Johnson Will Straw
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