Leave message: Spend the £350 million we send to EU on the NHS
Remain message: Establishment and international organisations all say stay in. Talk to your gran.
Cut through: Boris all channels.
"You Tory tosser!" @BorisJohnson says people know he is responsible for London, unlike EU leaders with Europe https://t.co/zvGzuvmC8P
— Sky News (@SkyNews) April 16, 2016
Leave social media count: 322,905 likes, 34,897 followers.
Remain social media count: 351,405 likes, 23,227 followers.
Odds: Leave 2/1, Remain 1/2
Latest poll: ICM Leave 45%, Remain 42%
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