Lobbyist Flame War Via Google Ads

Things are getting nasty in the slippery world of PR spinmeisters and lobbyists. The digital Machiavellis over at Cicero have bought these punchy Google adverts targeted to appear when someone searches the name of one of their rivals:

These screenshots were taken this morning:

Searches for rival PR firms told Googlers to take their business elsewhere:

The message is not exactly subtle:

So Bell Pottinger, Brunswick, Blue Rubicon and Edelman – you gonna take that?


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Quote of the Day

Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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