Mystery of ‘£5 Million’ Taxpayer-Funded Website That Ran For 3 Months

How much would you pay for this website about why we should all “back climate action”? £4,000? £40,000? Well, according to a data dump from the Department of Energy and Climate Change, ministers blew a staggering £4.9 million of taxpayer’s money on the beta site, which only ran for three months. Surely some mistake?

Curiously, a DECC source is at pains to tell Guido that the department’s own numbers are wrong. For some reason they won’t give an actual figure, though they say the real cost will be a fraction of what they declared. It can’t just be a simple typo though, because the data also states that DECC originally wanted to earmark £9.1 million for the site to “promote the government’s climate change narrative”. It would be a bad enough mistake to get the £4.9 million figure wrong, how did they come to the £9.1 million one as well?

UPDATE: DECC now say the actual figures are £9,116 and £4,900. “Extra 0’s added due to admin error.”


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Dr Alexander Kogan, the app developer who originally harvested the Facebook data, said…

“I think what Cambridge Analytica has tried to sell is magic and made claims this is incredibly accurate and it tells you everything there is to tell about you. But I think the reality is it’s not that. If you sit down and you really work through the statistics and you think what does a correlation of point three means, those claims quickly fall apart. And that’s something any person with a statistical background can go and do.”

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